СТВОРЕННЯ СПЕЦІАЛЬНИХ МАРКЕТИНГОВИХ ПРОПОЗИЦІЙ В ГОТЕЛЬНИХ КОМПЛЕКСАХ І ПОДОВЖЕННЯ ТУРИСТИЧНОГО СЕЗОНУ

Keywords: hotel enterprises, features of branch, seasonality of demand, limitation of influence of seasonality

Abstract

The most frequently mentioned issues in the literature are those related to the specifics of the hospitality industry, the achievement of planned income uncertainty and the high level of income instability, which are often blamed for the availability of spare capacity. In practice, this means unused hotel rooms due to the seasonality of demand. Currently, hoteliers are taking steps to extend the tourist season. The article assumes that special offers for hotel facilities play a vital role in prolonging tourist demand. Therefore, the purpose of this article is to present selected special offers distributed by hotel facilities in the context of limiting the impact of seasonality and, thus, the extension of the tourist season.

The article results from literature research, industry reports and analysis of materials available on the Internet related to the described problem (including websites of hotel companies that distribute special offers).

Leading hotel companies must consider the problems that may arise and are related to the specifics of the industry. One is unused hotel rooms as a result of seasonal demand for products offered by the industry. Today, hotels are trying to set a maximum limit, resulting in an extension of the tourist season. The purpose of this article is to present selected special offers distributed by hotel facilities in the context of limiting the impact of seasonality and, thus, the extension of the tourist season.

Seasonality of demand in the field of tourism creates severe difficulties for companies that serve tourist flows. During the intensification of this movement, all sorts of hotels are overcrowded, while the rest of the time, there is a dead period. The problem is that the material base must be maintained throughout the year, which has allowed increasing the level of costs for silence and, consequently, reduce global profits. Therefore, hotels take various measures to reduce the negative impact of seasonal tourism.

Published
2021-03-30
How to Cite
Петрик, І., & Скупейко, В. (2021). СТВОРЕННЯ СПЕЦІАЛЬНИХ МАРКЕТИНГОВИХ ПРОПОЗИЦІЙ В ГОТЕЛЬНИХ КОМПЛЕКСАХ І ПОДОВЖЕННЯ ТУРИСТИЧНОГО СЕЗОНУ. Scientific Notes of Lviv University of Business and Law, 28, 77-81. Retrieved from https://nzlubp.org.ua/index.php/journal/article/view/390
Section
Articles

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