ВИЗНАЧЕННЯ АСОРТИМЕНТУ ТОВАРІВ З ЕКОМАРКУВАННЯМ «ЗЕЛЕНИЙ ЖУРАВЛИК» ТА РІВНЯ ОБІЗНАНОСТІ ПРАЦІВНИКІВ ТА ПОКУПЦІВ З ЕКОМАРКОВАНИМИ ТОВАРАМИ У ТОРГОВЕЛЬНИХ МЕРЕЖАХ ЛЬВОВА

Keywords: ecological marking

Abstract

The article analyzes the breadth of the range of eco-labelled products "Green Crane" in Lviv retail chains, as well as clarifies the level of knowledge of employees and buyers of Lviv retail chains on knowledge of ecologically labelled food and non-food products of foreign and domestic production through questionnaires. We found that employees and buyers of retail chains are not sufficiently familiar with eco-labelled goods since, in retail chains, all goods, both eco-labelled and ordinary goods are on the same shelves. These shelves do not have unique POS materials (wobblers, stickers, price tags, etc.) that could attract the consumer's attention and provide him with the necessary information in favour of the choice of eco-labelled products. We proposed to place mobile POS stands with a list of eco-labelled products in commercial networks, advertise through loudspeakers, which have most retail chains that you can buy quality eco-labelled goods in this retail network and take away in free magazines that publish these retail chains first or last page to post information that in this retail network you can buy quality eco-labelled goods and provide a list of these goods. Furthermore, we recommended making a separate tab, "Environmentally friendly products", on the main page of the official website of each retail chain in the search field to acquaint consumers with manufacturers of environmentally friendly products and their products.

We recognized that POS materials that pay attention to the eco-labels would not matter for some consumers. Still, for others, the presence of the eco-label on the packaging and price tag will increase confidence in the quality of the product. Therefore, we proposed to use all the above recommendations for the promotion of eco-labelled products among the population, because for environmentally conscious people, these measures could be an honest guide for consumers seeking to consume quality and safe products that meet their needs, and which are usually slightly more expensive and sometimes even cheaper than the goods of other manufacturers.

Published
2021-03-30
How to Cite
Георгіаді, Н., Ягольник, С., Чабан, С., & Тупісь, М. (2021). ВИЗНАЧЕННЯ АСОРТИМЕНТУ ТОВАРІВ З ЕКОМАРКУВАННЯМ «ЗЕЛЕНИЙ ЖУРАВЛИК» ТА РІВНЯ ОБІЗНАНОСТІ ПРАЦІВНИКІВ ТА ПОКУПЦІВ З ЕКОМАРКОВАНИМИ ТОВАРАМИ У ТОРГОВЕЛЬНИХ МЕРЕЖАХ ЛЬВОВА. Scientific Notes of Lviv University of Business and Law, 28, 208-218. Retrieved from https://nzlubp.org.ua/index.php/journal/article/view/408
Section
Articles