ЗАГАЛЬНІ АСПЕКТИ МЕТОДОЛОГІЇ ДЕКОНСТРУКЦІЇ РЕГІОНАЛЬНИХ РИНКІВ МОЛОЧНОЇ ПРОДУКЦІЇ

Keywords: deconstruction, regional markets, balance, dairy products, production, consumption.

Abstract

The article reveals the notion of “deconstruction”, which is characterized by a detailed research of the market, its parceling into shares, choice of the most efficient constituents of the market and formation of a new market of products, but of the old principal components.

It is confirmed that the main goal of the research of the dairy market is to secure complete satisfaction of the region with a definite product, that is possible under conditions of balanced demand and supply, which is secured by deconstruction of the market.

The work studies the process of deconstruction of a regional market of dairy products, which is considered as a best possible correlation between internal and external shares in the regional balance of milk and dairy products.

The author of the article outlines principles of deconstruction of regional markets of dairy products, in particular consistency of aim, legitimacy, consideration of peculiarities of a regional market, mutually beneficial interests, feedback, levelling of dairy products sale, deconstructivism, integrity, transparency, transformation creativity, innovative approach.

The research argues the stimuli for deconstruction of the current regional market, including destructurization of production sphere in a definite region; development of regional economy with consideration of available market resource potential of the territory; development of competitive environment; general economic development of the region; increase of purchasing capacity of population.

Generally, the author of the article confirms that policy of deconstruction of a regional market of dairy products should be focused on achievement of a best possible correlation between internal and external shares in the regional balance of milk and dairy products. Evidently, the domestic share should dominate in most regions of Ukraine.

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Published
2018-12-12
How to Cite
Бочко, О. Ю. (2018). ЗАГАЛЬНІ АСПЕКТИ МЕТОДОЛОГІЇ ДЕКОНСТРУКЦІЇ РЕГІОНАЛЬНИХ РИНКІВ МОЛОЧНОЇ ПРОДУКЦІЇ. Scientific Notes of Lviv University of Business and Law, 19, 17-23. Retrieved from https://nzlubp.org.ua/index.php/journal/article/view/42