TY - JOUR AU - Ю.П. Васьківський AU - К.В. Васьківська PY - 2020/06/29 Y2 - 2024/03/28 TI - ФЕЙК ЯК АНТИПОД ФАКТУ JF - Scientific notes of Lviv University of Business and Law JA - snlubl VL - 25 IS - 0 SE - Series: Economics DO - UR - https://nzlubp.org.ua/index.php/journal/article/view/261 AB - The article explores the facts as an important component of journalistic creativity, on which any information message in the modern communication space is based. The interpretation of the category "fact" by leading domestic scientists in the field of journalism is studied. The importance for the journalist to correctly interpret the facts happening around us, successfully combining them into certain logical groups and draw appropriate conclusions is emphasized. Depending on the purpose of the message, the journalist uses different ways of presenting, disclosing, depicting and interpreting the facts, the positioning of which in different genres of journalism has its own characteristics. Of particular importance today is the problem of fact, verification of facts and ways of its use by media workers. Fake as an antipode of facts is analyzed. The journalist should experiment not only with the methods of verifying the facts, looking for the most optimal and objective way, but also with the design of the final result. In particular, political journalism cannot exist without facts, and a journalist must be able not only to find the right fact, but also to use it correctly, if necessary, to explain to the target audience a fact. It is emphasized that the fake information is intended to deceive, sow doubt and convince the audience of the veracity of the message. Fake should be seen as a tool of information warfare. Fake, especially during the information war, is actively created and disseminated on the Internet, and journalists must be able not only to verify the authenticity of factual material, but also to refute and ridicule fakes as such to avoid their spread among a wide audience. StopFake has been studied as a volunteer Internet project created to expose false information about Ukraine and other countries. Attention is drawn to the fact that the task of current resources to verify the falsity of facts is not only to refute false information, but also to explain those points that were deliberately missed or distorted in the modern media. ER -